Ego bait is an incredible simple and often effective marketing tactic: Create a piece of content that lets other people or groups look good. Make a top 10 list, give out awards, say someone or something is awesome. And make sure to let them know.
Ever wondered how ego bait is supposed to work? Stephen Colbert is the perfect example. Give that any honor whatsoever, and he’ll include you in the Who’s Honoring Me Now segment. This time with Peabody and Maxim (Colbert is apparently the first male to be included in the Maxim 100 hot club – it almost seems like Maxim included him for the press mentions)