Offering fake products is a great marketing tactic. And no, I don’t mean anything evil here. Last month, Wish.co.uk did something incredible smart. They offered a product they would have a hard time delivering: A £250,000.00 Downing Street 10 Experience. Contrary to the UK Conservative Party, Wish.co.uk did not actually provide such an experience – they just created a great piece of content. The page earned over 700 likes and 500 tweets. Pretty good for an e-commerce product, huh?
The web has witnessed many other great fake products over the years. Here are a couple:
eBay sellers have also had a fair share of share-worthy auctions, including Obama’s Illinois Senate Seat (following the Rod Blagojevich scandal); Belgium, a kingdom in three parts; and a used dictator named Hosni Mubarek.
Craigslist has also hosted a lot of entertaining ads (although sometimes unintentionally) including time travel, New Egyptian Government, autographed edition of the Bible, and Gov. Schwarzenegger’s 2009 Great California Garage Sale.
Share-Worthy Content For Ecommerce Sites
This tactic is brilliant for many ecommerce and daily deals websites struggling to come up with creative, link-worthy content. As politicans and governments regularly over-spend, there are plenty of products to list. For example, If I had a bakery, I would definitely sell $16 Government muffins. If I had a bike site, I would offer up a $75,000 bike assemble exercise, covering 24 bikes. If I was in the construction industry, I would offer up a bridge to nowhere.
But there are many other possibilities than government spending. For example, if I had a garden nursery I would totally sell trees in the right hight. I Know Mitt Romney would buy them. He likes them so much. And there is actually a (search) demand for such trees: