SXSW: How to Rank Better in Google & Bing

Posted on March 9, 2013


SXSW Session: How to Rank Better in Google & Bing

Here are my tweets from the live coverage of Matt Cutts and Duane Forrester’s SXSW session with Danny Sullivan. Tweets are categorized after topic.

Storified by Thomas Høgenhaven· Fri, Mar 08 2013 18:46:10

On Spam And Penalties
This is pretty cool – see real time examples of pages being penalized by Google Webspam team here: http://www.google.com/insidesearch/howsearchworks/fighting-spam.html #bingle #sxswThomas Høgenhaven
. @Mattcutts confirms penalizing 98,000 sites this week by hitting a link network #sxsw #bingleThomas Høgenhaven
.@Mattcutts: Google tries to find a merchants reputation to poor sites ranking despite links from bad press. Update in 2013 #bingle #sxswThomas Høgenhaven
- @Mattcutts Google doesn’t trust press releases and haven’t done it since 2006. But they are communicsting it more now #bingle #sxswThomas Høgenhaven
. @Mattcutts press releases might be good for getting honest citations from news papers. But they don’t parse any value per se #bingle #sxswThomas Høgenhaven
. @mattcutts: People spamming systemically over an extended period of time tend to draw quite some attention #bingle #sxswThomas Høgenhaven
. @Mattcutts if you are buying a domain with a penalty, send reconsideration request or disavow ALL existing links #bingle #sxswThomas Høgenhaven
. @Dannysullivan: White hat SEO wins in the long run. Each Google/Bing update tries help good SEO #HopeItsTrue #sxsw #bingleThomas Høgenhaven
On Crawling And Rankings
. @Mattcutts: Google can execute and parse basic javascript used in navigation. Pure AJAX sites is still challenging. #sxsw #bingleThomas Høgenhaven
. @Mattcutts: It doesn’t matter if a post is written by in house writers or freelancers. What matters is the quality. #sxsw #bingleThomas Høgenhaven
. @DuaneForrester assign value to all URLs, then try to get that URL to rank. #protip #bingle #sxswThomas Høgenhaven
. @Mattcutts: It doesn’t matter if a post is written by in house writers or freelancers. What matters is the quality. #sxsw #bingleThomas Høgenhaven
On Schema Markup
. @Mattcutts Authorship markup tends to increase CTR in SERPs (when photo is showing, that is) #bingle #sxswThomas Høgenhaven
Google and Bing are still testing how users respond to showing schema markup in SERPs. That’s why it’s only showing sometines #bingle #sxswThomas Høgenhaven
. @DuaneForrester: Schema data does not affect rankings (directly). It helps the search engines understand the site / content #bingle #sxswThomas Høgenhaven
On Facebook Graph Search
Is @Mattcutts worried about Facebook graph search? Not right now but can see a potential over time #bingle #sxswThomas Høgenhaven
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